THE NATIONAL GALLERY (London), 2023
Brand Identity/ Advertising

Role: Designer
Instructor: Robert Petrick

Award: IDA 2023 Branding Design - Silver
LICC 2023 Shortlist
A’Design 2023 - Iron Award
DNA Paris Design Awards 2024 - Winner

The National Gallery (London) brand redesign is to move beyond the typography-only logo and elevate the institution's visibility and international recognition as a national art gallery.

My goal for the trademark is to create a double “L” frame using 7 lines, representing the paintings from the 13th to 19th centuries found in the National Gallery. The design embodies the classic beauty of art history while bringing fresh energy to the paintings.

The National Gallery's mission is centered on preserving and enriching its collection for future generations. It holds a unique position as a museum primarily focused on paintings from the 13th to the 19th centuries, offering a distinct perspective on art history. The institution is renowned for its exquisite collection of historical paintings, particularly those from the Renaissance period, reflecting its commitment to elegance and historical significance.

Why take out “The”?
When searching for the National Gallery, results for other countries’ National Galleries often appear before London’s The National Gallery.

After conducting research and careful consideration, I decided to remove “The” and add “London” to the new logo. My goal was to enhance the recognition of the National Gallery in London and establish it as a globally recognized institution.