MENG CHU
HUANG





SELECTED︎︎︎

01 The National Gallery

      Identity design

02 Taiple

       Typography, poster design
 
03 Starbucks Commercial
 
       Advertising Campaign

04 Art Serve as a Form of Happiness

       Interactive product design

05 Moholy Nagy

       Editorial

06 Object Poem

       Packaging design *coming soon

07 Apple

      Upon Request



CONTACT︎︎︎


    megansusan1031@gmail.com
    Open to work


TAIPLE , 2023
Typography, Identity System Design, Website

Role: Designer
Instructor: Georgia Bockos


Connecting Generations to Taiwan's Time-Honored Temple Culture Through Innovative Posters and Website


Taiple is a new identity system and website crafted to offer a convenient platform for those fascinated by Taiwan's temple culture. Through our innovative typography and captivating posters, we seek to bring the audience closer to Taiple and the vibrant cultural heritage it embodies. With engaging designs, our goal is to appeal to both individuals who may not be familiar with temple culture and those who feel that temples and gods are distant from their lives, sparking their interest in exploring further.

TAIPLE FONT (English & Chinese)
Utilizing the temple's curved shape to create the "TAIPLE FONT" for the website, posters, and advertising


















POSTER
God’s illustrations and TAIPLE typography are used to promote a welcoming and well-designed god vision for the public.


















WEBSITE

Problem Statement


Taiwan's 15,000+ temples are central to its rich Taoist heritage, serving as vital community and spiritual hubs. As interest in this unique culture rises among visitors, accessibility remains an issue, particularly for younger generations and non-Chinese speakers. Existing Chinese websites cater mainly to the culturally acquainted, leaving many feeling excluded. Without an English platform and user-friendly interface, preserving and passing on these traditions becomes increasingly difficult.


































FINAL SOLUTION

FIND & MATCH


Two unique options provided simultaneously

Taiple is the only platform where you can explore temples and gods even without prior information or knowledge. It matches your preferences and provides recommendations to guide you to your destination.















GOD’s EXPLORATION


Discover through captivating illustrations

If you have a specific god in mind to pray to, you can search by god to find the nearest temple. This feature not only provides brief historical information but also displays the top search results for the temple.
























EMBARK WITH MAP


Discover Temples with Location Search

We've also incorporated a map function, allowing you to explore cities and learn more about Taiwan itself, as well as the locations you wish to visit. This interactive feature enhances user engagement with the temples in a more friendly manner. We aim for this function to bring joy to the audience and provide a user-friendly platform that goes beyond a traditional map.







Credits
The following material was used for the creation of student work. All rights belong to the original copyright holders.

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© MENG CHU HUANG 2024